I have a secret to share with you that will seriously take your business to the next level! I want to tell you about the one plan that has 5x’d my business! It’s a really boring word… but believe me, when I tell you about how awesome it is, you’ll thank me.
Marketing can be a dirty word. We think it’s easy and yet it’s SO involved and important!
As a creative person, I like to create and then immediately sell my creation (like NOW!) so I can get the warm fuzzies and then move on to the next creation. But this wasn’t serving me, my family, my business or my team very well.
The solution: PLAN AHEAD! Instead of feeling boxed in, I felt FREEDOM! Planning details don’t stop momentum, the details fire it up!
The most calculated plans are the most profitable. Here’s how:
I could launch a $100 product on the spot, sell 2 for a profit of $200. End up with LOADS of customer questions and pay staff to help answer them, etc.
I could launch a $100 product with a PLAN and DETAILS and sell 10 of them for a profit of $1,000!
That’s 5x, baby! BOOM!
Here’s how to start:
Start with 12 poster boards, 12 pieces of paper or 12 columns in an Excel Spreadsheet. Label one for each month of the year.
Brainstorm for each month and think of holidays, colors (spring, summer, fall, winter), themes (travel, back to school). If you get stuck, look at what the big stores are doing and follow their lead!
Break each month down into weeks and plan out the next 6 weeks.
Have a staff meeting every 2 weeks to tweak your plan, if necessary, and make sure you have everything lined up and ready to launch!
Send out your weekly emails or social media posts!
Planning your marketing will give you:
The more you plan the more you profit. Plan. Profit. Period.