What Website Metrics Matter with Clint Brown, Part 1

What Website Metrics Matter with Clint Brown, Part 1


If you have a website for your business, you’re going to want to listen to this podcast with my guest, Clint Brown. Honestly, you may need to listen to it twice! Clint will help us easily understand these website metrics and why they matter.



  • How many times your content was viewed/seen by someone
  • Gives context



  • Your total number of followers and subscribers that are engaging with your content



  • Where followers/subscribers (reach) are engaging with content (impressions)
  • On Social Media, this is measured by likes, shares, comments, and clicks
  • Make it EASY to engage with you!


Email Click-Through

  • How many times your email subscribers opened the email and clicked a link
  • Open Rate (10% or more)
  • Click-Though Rate (1% or more)


Cost Per Acquisition (CPA)

  • How much you are paying to acquire a customer


Organic Traffic

  • Customers who just found you on their own (without clicking on a paid ad)


Your Next Steps:

We got this Encouragers!