What Website Metrics Matter with Clint Brown, Part 1
If you have a website for your business, you’re going to want to listen to this podcast with my guest, Clint Brown. Honestly, you may need to listen to it twice! Clint will help us easily understand these website metrics and why they matter.
How many times your content was viewed/seen by someone
Your total number of followers and subscribers that are engaging with your content
Where followers/subscribers (reach) are engaging with content (impressions)
On Social Media, this is measured by likes, shares, comments, and clicks
Make it EASY to engage with you!
How many times your email subscribers opened the email and clicked a link
Open Rate (10% or more)
Click-Though Rate (1% or more)
Cost Per Acquisition (CPA)
How much you are paying to acquire a customer
Customers who just found you on their own (without clicking on a paid ad)
Your Next Steps:
Subscribe to the show oniTunes,Stitcheror wherever you listen to podcasts.