How Videos Changed My Business

How Videos Changed My Business


October 29, 2018

My secret weapon for generating more revenue with my business, Rebekah Scott Designs, has been recording and posting videos to our Facebook page! I was recently selected for a feature in Handmade Magazine about this very topic so I wanted to share with you how videos have changed my business and my bottom line.

Why video?

  • Non-verbal cues communicate who you are in a more authentic way!
  • This increases your trustworthiness with your customers.

Practice, practice, practice!

  • The more you practice, the better you get!
  • Write down your main talking points.
  • Keep your videos short (2-3 minutes or less).

Tips.

  • Be brief, if you can. (Unless you are doing a live-shopping event.)
  • Don’t use filler words like “um” and “uh”.
  • When doing a Live event, start RIGHT AWAY… don’t wait for people to tune in!
  • Be authentic and leave your “real life” in your videos as much as possible! (Watch this Facebook live video of my daughter, Rozzi. She starts putting on makeup at the 3 minute mark… it’s hysterical!)
  • Record videos about your favorites and tell us why!
  • Record what inspires you and tell us why!
  • Record WHERE you feel inspired and tell us why! Change up the background to keep things interesting.

Consider hiring a Professional.

  • Click here to watch my “why” video, recorded by Ludeman Productions.
  • This video was viewed 47,000 times when we first posted it to Facebook!

Logistics

  • I record with my iPhone.
  • It’s easier if someone is in the studio with me and can help, but I do have this tripod I can use to hold the camera steady. 
  • I just started using this lavalier microphone to help with sound quality.
  • I have a lot of natural light in my studio so I don’t fuss over this too much. Depending on your product or service, you may want to look into this!

Stats

  • Look at your stats after you post your videos to see how they are performing.
  • We do a Facebook Live event at least twice a week and post 3-5 videos per week to our Facebook page.
  • We started doing Facebook Live Shopping events (usually on Mondays at noon) that has generated over $3,000 in sales!
  • We did a “12 Days of Christmas” event last year with LOADS of giveaways that was shared 3,238 times, commented on 5,364 times and had a total reach of 485,048! Our video minutes viewed jumped 515% from the previous 15 days and video views went up 296% from the previous 15 days! We got 313 new email subscribers and 426 new Facebook page likes too!

Now, get recording Encouragers! We got this!