When it comes to marketing, it’s easy to overcomplicate or oversimplify things. My best advice when it comes to marketing is to simply PLAN. The marketing plan I’m going to show you will save you time, make you more creative, AND it will equal a major increase in your sales!
Things your marketing plan should include:
One central Excel or Google Sheet document for tracking
Date – the day of the release or when your email gets sent out to your audience, be sure to look at upcoming holidays
Content – what you are promoting
VIPs/Perks – what special things are you doing for your VIP audience or repeat customers?
Notes – include prep work, supplies, photography info, etc.
Monthly Thing/Theme – holidays, seasonal themes, etc.
Giveaway – these create excitement and increase engagement with your audience
Codes – discounts or coupons (good to offer once in a while)