How to Affordably Advertise your Business with guest Andy Jorgensen

How to Affordably Advertise your Business with guest Andy Jorgensen


February 5, 2018

Advertising is SO important when you own a small business and it can feel like an extremely overwhelming task if you don’t know the language. Andy Jorgensen, a self-proclaimed eternal student of digital marketing, joins us for a great conversation about how to advertise your business in an affordable way.

Digital Marketing Options
-       Facebook advertisements
-       Email marketing and email automation
-       Facebook messenger subscribers (text and email)
-       Message Bots
-       Messenger lists on Many Chat (automated messenger service)
-       Snapchat
-       Instagram 

ROI means “return on investment.”
-       How much am I earning from each dollar I’m spending on advertisements?

SEO means “search engine optimization” and is where your site ranks on Google.
-       Google took over as the phone book for pretty much everything!
-       It is VERY important for businesses to know and pay attention to their SEO.
-       Improving your SEO can be done yourself but it can pay to hire someone to do this for you (but DO NOT hire just anyone!). 

Serve don’t sell.
-       Build a relationship with your customers!
-       Give them value and earn their money. 

Be consistent.

If you’d like to ask Andy questions about digital marketing, please find him on Facebook here or email him at andyjorgensen435@gmail.com.

We got this Encouragers!