How to Affordably Advertise your Business with guest Andy Jorgensen
February 5, 2018
Advertising is SO important when you own a small business and it can feel like an extremely overwhelming task if you don’t know the language. Andy Jorgensen, a self-proclaimed eternal student of digital marketing, joins us for a great conversation about how to advertise your business in an affordable way.
Digital Marketing Options - Facebook advertisements - Email marketing and email automation - Facebook messenger subscribers (text and email) - Message Bots - Messenger lists on Many Chat (automated messenger service) - Snapchat - Instagram
ROI means “return on investment.” - How much am I earning from each dollar I’m spending on advertisements?
SEO means “search engine optimization” and is where your site ranks on Google. - Google took over as the phone book for pretty much everything! - It is VERY important for businesses to know and pay attention to their SEO. - Improving your SEO can be done yourself but it can pay to hire someone to do this for you (but DO NOT hire just anyone!).
Serve don’t sell. - Build a relationship with your customers! - Give them value and earn their money.